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Lenses include offerings from Garnier, Lancôme, L’Oréal Paris and Maybelline.
April 29, 2020
By: Charlie Sternberg
Associate Editor
L’Oréal USA has released eight custom-branded augmented reality (AR) lenses for the Snap Camera desktop platform, in a partnership between the beauty leader and Snap Inc. The L’Oréal USA branded lenses will be featured on Snap Camera for one week in a dedicated “beauty” area on the platform’s opening page. The featured AR Lenses include a variety of offerings from Garnier, Lancôme, L’Oréal Paris and Maybelline. Using the Lenses in Snap Camera, users will be able to try on a variety of beauty...
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